WORLD WIDE MIND × ALPAKA
ABBOT KINNEY · VENICEJULY 3–19, 2026
Creative First Look · Alpaka × World Wide Mind

Every guest leaves with Bora Bora in their pocket.

A branded film delivered to their phone in minutes, a verified first-party contact captured for ALPAKA. Here's the launch creative, built on your brand, ready for July 3.

Live at the World Wide Mind Building · 1306 Abbot Kinney · Venice Beach
The Launch World

A complete tropical-escape world, built to grow.

For launch, we've built a full, on-brand tropical-escape world from the aerial footage ALPAKA provided — a finished experience, ready for day one. And it's engineered to expand: additional destinations, still-photo moments, and event-day activations can layer in across the 17-day run without rebuilding a thing. Strong out of the gate, and it scales.

01
The Guest Frame

One overlay. Legible on any frame.

This is what wraps every guest video, live and through the full 17-day self-serve run. Engineered to hold up from blinding midday turquoise to a dusk silhouette — the tones swing hard and the frame never breaks. Composed by design: your wordmark, a thin rule, a location. Nothing competing with the moment.

Sample guest · OtemanuExampleSample guest composited over Otemanu
Sample guest · The LagoonExampleSample guest composited over the lagoon
Illustrative composite — a stock stand-in over the real footage. Live output is the actual guest, filmed on-site and dropped into the same scene. Notice the center is theirs: these clips are chosen as backgrounds, with the interest at the edges.
The same clean frame, on every backdrop
Otemanu PeakDefault
Reef PassDefault
Turquoise / CatamaranDefault
Palm MotuVariety
Dusk SilhouetteMood / Legibility test
02
The Signature Frame

For the open and the close.

A dressier cut for intros, outros, and marketing. Thin full-frame border, the ALPAKA mark centered, the destination set in Gotham Ultra — and your line beneath it: TURN MOTION INTO MOMENTUM. Same template, bright hero or golden-hour mood.

Hero · Daylight
Hero · Golden Hour
03
Destinations On Demand

One label at launch. A menu ready to flip on.

Night one runs a single clean label — BORA BORA / FRENCH POLYNESIA — so nothing's left to chance. Behind it sits a set of swappable destination labels the on-site team can turn on once it's humming, so 400 shares never feel the same. Same footage, framed as different worlds.

The PeakTHE PEAK label
The LagoonTHE LAGOON label
The AnchorageTHE ANCHORAGE label
The MotuTHE MOTU label
Golden HourGOLDEN HOUR label
Sub-labels are built and ready — off for launch v1, one tap to enable. Wording is fully editable.
04
The Gallery

The film stays clean. The gallery drives action.

ALPAKA branded gallery concept

Where the click-throughs live

The overlay never nags — no links, no handles crowding the guest's moment. Every call to action lives here instead: shop the Traverse 38L drop, download the app, follow @alpakagear.

ALPAKA logo header, guest film front and center, and a footer that carries the whole conversion story in your palette.

CTA links shown are placeholders — final destinations your call
05
How It Runs

Staffed launch, then yours to run.

2+17
Days
Two staffed launch days (Jul 3–4), then a 17-day self-serve handoff with your team trained and running it.
60+
Guests / hour
About a minute per capture, group or solo. Branded film to the phone, verified contact to ALPAKA, every time.
100%
On brand
Near-black, signature orange, Gotham throughout. Logo used per your brand book — never modified.
The Line

Turn motion into momentum.

This is a first pass on the launch selection — five frames, two templates, one gallery. Rick expands the concepts on-site. Everything here is yours to shape: clips, labels, wording, and the calls to action.

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